XAL launches new London showroom
31 January 2013 09.00 GMT
(UK) - XAL officially launches a new UK showroom in the heart of Shoreditch in East London.
The showroom occupies the basement section of the RIBA award shortlisted Batemans Row building, located in the heart of Shoreditch triangle, a hub for creativity and design in the UK capital.
The space features themed areas aimed at specific applications like Retail, Public, Living and Office, mirroring the sections found in the company's catalogue. Currently manned by a staff of six, there are plans to gradually expand the offering for XAL products, as well as sister brands Wever & Ducre (the Belgian lighting company purchased by XAL in 2011) and Viteo (Austrian designer furniture).
XAL's UK Managing Director is Paul Welbon. "XAL as a company has been around since 1989, this is our tenth global showroom and aims to help really establish XAL UK as a major player in both the UK and International markets," he comments. "XAL has also been nominated for two products at this year’s Lighting Design Awards which already is a great achievement, but this possibility of winning one, would cap a tremendous first six months for the new XAL UK team."