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Chamaeleon Technology and Safety Lighting Systems has been united as Brands
under Enphos LED Systems Ltd Banner.
For the last four years Safety Lighting Systems Ltd and Chamaeleon
Technologies have each traded independently as specialist LED lighting
companies of Enphos Holdings Ltd. For both companies one of the most
interesting features of this year has been the high level of growth and
interest in their energy saving Ôwhite light' LED products.
Enphos Holdings Ltd managing director, Kevin Knight commented, "At first we
considered forming a new company and to focus that business towards the
Architectural sector where the demand for white light was strongest.
However, as the majority of of our Ôwhite light' LED product were already
within our Chamaeleon ranges, we opted to create an additional series of
Chamaeleon ranges specifically for white light and which we called PuraLED.
"For several months that decision worked well, until we began to expand our
Ôwhite light' ranges and started to notice significant customer crossover
within our administration, logistics and distribution systems. There has
always been some overlap of Chamaeleon and Safety Lighting Systems
customers. Marine installations for example are looked after by Safety
Lighting Systems. A typical installation will often require several thousand
meters of low level emergency lighting, which is a Safety Lighting Systems
product, while Ôwhite light', colour change and entertainment lighting would
be supplied by Chamaeleon. So we were quite used to two tier
administration."
Summarising the situation, Enphos Holdings Ltd operations director Steve
Whitely said, "When Kevin and I formed Enphos Holdings Ltd, our strategy was
to build two nationally robust and sustainable businesses operating in the
core categories of safety lighting and LED colour and colour change
lighting.
"So far, we've had four good years in terms of volume and profit
performances from both Safety Lighting Systems and Chamaeleon Technology
with the businesses driven by improvement and new product additions. So
including LED Ôwhite light' in our products portfolio is a correct and
progressive step. We live in an age where energy efficiency is important and
our Ôwhite light' fixtures deliver that characteristic along with high
levels of illumination and excellent white colour rendition.
"But having upwards to a thousand Ôwhite light products available, and with
Chamaeleon and Safety Lighting Systems running separate computer and
administrative systems, and increasingly often for the same customers would
in the long run impact on the service ability of both businesses to deliver
as well as we would like. The addition of PuraLED fixtures into the
Chamaeleon ranges would have stretched our then existing systems to the
their limit."
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