Royal Philips Electronics have announced the introduction of AmbiScene, a flexible lighting concept designed to help retailers create inspiring shopping experiences. AmbiScene can change shop lighting in every conceivable way (direction, timing, contrast, color, tones of white ...), addressing different shopper motivations and supporting brand identity, product presentation and retail promotion.
Changing motivations
Flexible lighting can keep pace with the speed at which collections, people and trends change. It puts the customers - and their dominant and changing shopping motivations - at the heart of store design. Some days, people's shopping may be purely functional, e.g. buying the daily necessities at the lowest prices in the shortest time possible. On other days they may want to indulge themselves in a complete shopping experience - one that reflects their values and tastes, one that also entertains and educates them.
Retail benefits
AmbiScene has the flexibility to accommodate changing shopper motivations at the touch of a button, creating the ideal ambience for a given audience at a given time. It can also be used to reinforce specific retail themes and concepts, e.g. tailoring the lighting to specific seasonal events such as a summer sale or the launch of a new collection. And it can do so for the entire store (chain) or individual parts of the store. AmbiScene is an adaptive tool for connecting with customers on an emotional level, thus helping to create lasting brand impressions.
www.philips.com/ambiscene
